Research paper on halo effect

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Halo Effect

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Social Psychology Research Proposal Essay - Words

Pitsakis, K. The peripheral halo effect: Do academic spinoffs influence universities' research income?. Journal of Management Studies , 52 3 , pp. Extant literature has drawn attention to the 'halo effect' of the good reputation of a core organizational activity on the outcome of a peripheral activity. We contribute to the literature on organizational reputation by illustrating a halo effect in the opposite direction - from the periphery to the core. We show that developing a reputation for a peripheral activity in our context, universities' social impact via spinoffs may have positive spillovers for core organizational activities in our context, university research , a phenomenon we term the 'peripheral halo effect'.
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Social Psychology Research Proposal

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Table of contents. The halo effect refers to the tendency to allow one specific trait or our overall impression of a person, company or product to positively influence our judgment of their other related traits. The halo effect is a cognitive attribution bias as it involves the unfounded application of general judgment to a specific trait Bethel, ; Ries,
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