Interpreting a visual source , like a propaganda poster, is very different to interpreting words on a page, which is the case with written sources. Therefore, you need to develop a different set of skills. It usually gives limited information which is heavily biased in its presentation. Propaganda typically achieves its aims by generating an emotional reaction in the viewer. For much of the twentieth century, public posters were a common way for governments to use propaganda to persuade their citizens. They often relied upon simple images in order to manipulate people through fear or guilt.
His best-known campaigns include a effort to promote female smoking by branding cigarettes as feminist " Torches of Freedom ", and his work for the United Fruit Company in the s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in Of his many books, Crystallizing Public Opinion and Propaganda gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon , Wilfred Trotter , Walter Lippmann , and Sigmund Freud his own double uncle , he described the masses as irrational and subject to herd instinct —and outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desirable ways. He does this by first providing an overview of the history of public relations, and then provides insight into its application. Edward Bernays was born to a Jewish family. The Bernays family moved from Vienna to the United States in the s.
An argument is the main statement of a poem , an essay , a short story , or a novel , which usually appears as an introduction , or a point on which the writer will develop his work in order to convince his readers. Literature does not merely entertain. It also intends to shape the outlook of readers.
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