Ford motor company supply chain strategy case study pdf
Sign up today! Named after its founder Henry Ford, the company is known for its innovative and dynamic approach to manufacturing. Henry Ford pioneered and employed such manufacturing concepts as standardization, assembly lines, which came to be known as Fordism. He also paid his workers a living wage, allowing them to purchase the very products they made. Products like his famous Model T.
Case Analysis Of Ford Motor Company: Supply Chain Strategy
Ford Motor Company Supply Chain Strategy Case Solution & Analysis
The increased competition by the Japanese auto manufacturers and their mastering of supply chain processes has lead to the decline in the sales of the Ford Motors vehicles. Nations realized the economic prosperity resulting from auto manufacturing industry and fostered the development of their own auto industries which has further declined the market share of Ford motors globally. Ford unlike Toyota, had been a vertically integrated company and after witnessing the benefits of Japanese automakers who work closely with their suppliers have, restructured their supply chain to keep the core operations in house and procuring other components Park, The business operations of the organization are spread across the globe with manufacturing plants in different parts of the world. Ford started to focus beyond price and developed suppliers which can provide entire vehicle subsystems. They rationalized the number of suppliers, revamped their production process, order management and distribution systems.
Ford is one of the organizations that has restructured its supply chain strategy to better integrate suppliers into their system reducing cost and making delivery more efficient. As European and Asian car manufacturers continue to make advancements on the American markets, Ford's market share will decrease even further. One of the processes that Ford must improve is its supply chain management. By being able to speed up and better interact with suppliers and consumers, Ford will regain lost market share by communicating customer needs between themselves and their suppliers and acting upon these requests quicker and more efficiently.
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